Hear From
Marketers Who Will Share the Innovative Ways They Are Breaking Through the Clutter, Connecting with Today’s Sports Fan and Influencing Sales
At the Brand Innovation Summit, you will witness firsthand how innovative brands are disrupting the status quo and changing the game of sports marketing. You will be inspired by the chief marketing officers who are thinking unconventionally, making bold moves, connecting to the passion of sports, and transforming the consumer experience of the game.
We will examine the best interactions between sports, brands, and fans. The program will take a deep dive into how consumer and B-to-B brands are leveraging sports and navigating the space. Marketers will share the innovative ways they are breaking through the clutter and connecting with today’s sports fans.
▪ Partnership Marketing
▪ Experiential and Sponsorship Activation
▪ Marketing Technologies
▪ Fan Engagement Technologies
▪ Influencer Marketing and Story Telling
▪ Digital and Social Media
Find out for yourself why the Brand Innovation Summit is
Where Disruptive Marketers Connect
The program will also assess trends in brand strategy and tactics as it pertains to:
▪ Evaluating the evolving media landscape and the changing media consumption habits of fans
▪ Utilizing data and measurement to reach fans more effectively and efficiently both in-person and at-home
▪ Exploring “NextGen” marketing tactics, such as Generative AI, to reach fans in new ways
▪ Assess the areas of growth and opportunity in sports, such as women’s sports and N.I.L.
▪ And we will also look at brands partnering with music, fashion and food for key learnings and takeaways that can be applied to your marketing plan
1 & 1/2 Days
bringing together the world of sports marketing, through the lens of innovative partnerships, storytelling / content creation, fan technology, and sponsorship measurement.
▪ Be inspired by new innovative ideas
▪ Grow your business
▪ Invigorate your marketing strategy
▪ Make new connections
1 & 1/2 Days
bringing together the world of sports marketing, through the lens of innovative partnerships, storytelling / content creation, fan technology, and sponsorship measurement.
▪ Be inspired by new innovative ideas
▪ Grow your business
▪ Invigorate your marketing strategy
▪ Make new connections
2024 Recap
Who Should Attend?
Leagues - Teams - Brands - Media - Research - Measurement Companies - Agencies — Sales and Marketing Leadership —
Brands – Corporate Sponsors – Advertisers – Leagues – Governing Bodies – Teams Agencies – Player Associations – Media Data Analytics – Fan Engagement – Experiential Platforms – Hospitality – Events – Communications – Public Relations – Marketing Technology
Virtual Pricing Get 10% off and be the first to know when virtual tickets go on sale.
Group Pricing of Three or More Special rates for groups of three or more from the same company are available for this event. To find out more, email attend@sportsbusinessjournal.com.
Sponsors
GOLD SPONSOR
LUNCHEON SPONSOR
COMPANY SHOWCASE
OFFICIAL SIGNAGE PROVIDER
GOLD SPONSOR
GOLD SPONSOR
GOLD SPONSOR
OFFICIAL SIGNAGE PROVIDER
Looking for more information about
Brand Innovation Summit?
Contact Us
Want to be involved in this program?
For information on sponsorship opportunities, please email advertise@sportsbusinessjournal.com
